Audi 2019 A8 Defined: Interior Design

Audi 2019 A8 Defined: Interior Design


Some years ago we did a creative
workshop in Paris. I could afterwards define what
this car should be in my eyes. Paris is one of most advanced
and prestigious cities in the world. And it has lots of
history. Prestige. Luxury. History. This car should have all of it. My name is Maximillian ??
I am interior designer at Audi . When talking about the interior
design of the current A8, prestige was the basis of
developing the car. How did we achieve this? First of all
is creating width, because width Is for us the definition of
luxury in a car. Then of course the back panel
architecture which integrates seamlessly the screens in their
dashboard and in a center console. As a design team we said
okay craftsmanship, this is what the Audi customer knows and what he
expects. It’s super nice leather authentic wood, stitches that are
perfectly made and we’re like OK this is craftsmanship. We want
to transfer into the digital world. On any screen which you
can see in the car, any graphics there was a person
sitting and defining it and sketching it and looking
after that we get this high end high definition graphics.
Overall if you include the screens in the back, six screens into the
car. They should not look like screens put somewhere on
the had to be integrated seamlessly giving a perfect
ergonomics to the customer Because the screens are coming
closer to the driver and the passenger and they are easier
to reach. This car should have something which no other Audi is
going to have. And I think this is exactly what we made with
the vents. They are just coming out when you need them. Even the
the movement itself, it’s the best technology you can
get. The back of the car
it’s equivalent to the front row because
we integrated the design of front center consoles.
We have the controller Which is a piece you can just
take off and you can control everything. It’s the screens,
it’s the sunshades, the seat heating the cooling, the massages,
the massage by the way is awesome. The Matrix reading light,
so this is a nice transfer from the technique we get
from the exterior because the headlights have
this Matrix light so this is pretty unique. And it has to be really
spacious. I just invite you get into the car having sit down and
back and just enjoy it. It’s amazing. Since the beginning we had the aim
to create one interior, and one room where you feel, no matter where
we’re sitting, you feel wow this is a luxury car. It’s defining the DNA of Audi
every time a new A8 is coming onto the market. We have two
shift it into this digital environment we are now living in
and this car should not just match. It should define. It’s cool
to make a big step… This car is is not an evolution it’s a
revolution.

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