We wanted really to make something special. I see us going to create a new way of
building the car. A new way of using mobility. My name is Thomas Pinel and I’m interior designer for Audi. This car is full of surprises, when you start to
use it then you understand why we did it like that. We had a lot of thinking, a lot of brainstorming in the beginning
what could it be and how the electric car for Audi should look. My name is Vladimir Macoun, I’m the interface designer at Audi Design. We came to the theme of “Sounds of Silence”.
Electric car you have no engine noise so it gives you new freedoms and we wanted
to interpret it somehow into the design. You have completely different emotion in this car.
It’s still a strong car, it has amazing performance. It’s like beautiful contrast between this huge power and this silence. We have very fast lines, this car is definitely a sport SUV,
and at the same time it brings a lot of elegance in it. This is a car we have to use, this is a car
that has to be really comfortable. We were definitely searching for the new identity for the electric cars. We were also inspired by this new technology you know,
you have this electric power, which is a huge power. We wanted to have a special signature, it’s a lighted signature.
It’s really telling you that you’re getting inside this electric world. We have a very horizontal line, it’s also supported with light
and this line it’s also kind of a horizon in front of you. Over this line is also the driving instrument. Underneath it’s more multimedia, its what is sharing with the passenger. And I really like it because it makes the interior really clear. The shifter of Audi e-tron is completely new.
It’s integrated and it’s floating, it’s part of the middle consul It’s from the structure of the counsel, it’s not a separate island. The shifter itself is just a little trigger. The difference is you are not
shifting with the whole hand, mechanically like in the combustion engine cars. You are just shifting with smooth movement of two fingers. It’s really part of our job to find the perfect balance between the use of the parts,
the technology how we integrate it, and what we want to give to the people. At Audi we are obsessed with making things perfect. In the end we managed to make something
that was impossible somehow possible.