Behavioral Prototype by Team Jal – Acara Challenge 2010

Behavioral Prototype by Team Jal – Acara Challenge 2010


The Jal Delivery Man unloading the water can from the Auto Delivering the can to Merhaba Restaurant at Rs. 10/- per can. Delivering the water to a domestic customer at Rs 5/- per can. We are with a rural woman subscriber here her name is Mrs.Priya and she is a farmer here lets ask her about our product Hi do you think the Rs 5/- water can concept is good? Yes its a wonderful concept, it has solved our problems we had great difficulty in procuring the water otherwise How was the quality of water that you used to drink earlier? The water was very bad, it was mostly salty. She says the water was very salty Are you satisfied with the water of the Rs5/- can? yes the water quality was excellent did you like to continue to purchase water from us? we would like to continue subscription with JAL We are with Mr. Armugham here, he is also a farmer. Hello Sir, did you like the Rs5/- water concept? Right now we are facing lots of difficulties as we have to suffer a lot daily to procure water for our family clean drinking water at just Rs5/- we will be really happy to buy it It was really difficult to find clean water so now if we give water at Rs5/- its a good idea isn’t it? clean drinking water at just Rs5/- it is a very noble thing. How is the quality of water that we have been supplying to you for the last 1 week? It is very clean water to drink and the best part is that its not salty and so we are really happy ok Thank you Sir This is a thatched house, where he lives. We will ask him his views on JAL His name is Mr. Uday and he is Ravi What do you think of our concept of a Rs5/- can? Its really good. The water we get is not clean and causes many diseases where as this water is really pure and at Rs5/- any common man can easily afford this Ok so what is the cost at which the other suppliers supply similar cans? Its around Rs30/- so when we get a can for Rs5/- its really advantageous to us. I dont earn much, I earn very little but still I can easily afford Rs5/- for clean and safe drinking water Ok we have been supplying the water for the last one week, is the quality of water good? Quality is superb and I have no problem with your service too Did you find anything bad about our water or the service? No not at all. The water and service both are excellent. Thank You, Thank You He is Mr. Riaz and he is a farmer in Vellore District How did you get water earlier? Earlier we had to stand in lines for 2 to 3 hours every day but now this can system has made everything very easy Earlier the water used to badly contaminated and my children used to often fall ill and many times there is no supply of water even after standing in queues for long hours So earlier you were taking water from the bore well? Yes, and then we had to boil it and all but still the water remained salty If we continue the supply of the JAL Water cans, would you continue to buy them? Absolutely there is no problem with it and so I would like to continue my subscription Thank You Hello we are with Manoharan, you can see the kind of place he is living in. and he is also a farmer here, lets talk to him about JAL How is the quality of water? the water is excellent How did you get your water earlier? We had to walk for long distance to get the water but JAL has solved that problem Thank You Hello we are with Feroz, he is the owner of the restaurant named Merhaba He is one of our customers who has been buying water from us Lets take his opinion on JAL We have been supplying Mehraba with 5 cans of water at Rs10/- per can for the last 7 days. Now lets find out what Mr. Firoz feels about our water Hello, how are you feeling after buying cans from us at Rs10/- per can? Earlier we used to buy these cans from outside at Rs30/- per can Now we are getting these cans from you at Rs10/- that is very good I used to spend Rs150/- on water daily and now I am spending only Rs50/- So you are getting a profit of Rs100/- now? Yes absolutely So would you like to continue your subscription with us? Of course, who would not like to save Rs100/- water every day. How is the quality of water for JAL? Yes the water quality is very good. In fact its as good as the other suppliers. Any business which uses canned water would buy from you as you are supplying at such a low cost. How was our quality of service? It was very good too, Thank You This guy’s name is Mohammad and he has been distributing water for us. Lets just find out about his views Brother, what are your daily charges for the Auto? I will charge a total of Rs400/- per day Ok so Rs400/-, How much is your labour charge in this? The labour charges are Rs150/- per day Ok so the Auto is Rs250/- then yes So when you went and supplied water for JAL, how was people’s reaction towards JAL? Are the people happy? Yes they are happy Mohammad is the person who we had selected for the prototype We had appointed him for a period of 1week and he worked for us. As you can see the labour charges are Rs150/- and the Auto is Rs250/- so the total comes to around Rs400/- Are you happy working for us? Yes yes I am happy Thank You

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