We reveal the frustrations of bosses in Korea for 2020. Boss… – In the Mirror! / – In the Mirror! (Boss in the Mirror) To celebrate our show’s first anniversary, we’ve been joined since last week by my boss, CEO Song Euni. You’re the first figurehead boss on our show. (First figurehead boss) Ms. Shim, what did you think of CEO Song? If you’re a figurehead boss, does it mean you’re not a good boss? We might be pushing these buttons a lot today. Right, these buttons here. You can win Ms. Shim over by singing her a tune. – I love good singers. / – She does. In that case, I’ll sing “24 Hours” for all the busy bosses here. I’ll sing it as a traditional Korean ballad. (A traditional version of this sensuous song?) ♪ 24 hours are not enough ♪ (Awesome) (Focused) She’s a living cultural asset. Laughing is making her tear up. She likes it. She loves those things. Ms. Shim, now do you like CEO Song? – Yes, I do. / – You do? You’re not asking your usual question, not to CEO Song. Won’t you ask, “Are you married?” – That question? / – Yes. She isn’t married yet? If that’s the case, I’m disappointed. (Peace broken in 5 seconds) Even when Ms. Shim likes someone… – If they’re single… / – Even after the song. She gets displeased, regardless of their gender. She says, “Why won’t you get married?” – It lit up. / – Why did it light up? (CEO Song adjusting to Boss in the Mirror) Since coming on Boss in the Mirror, Ms. Park Sulnyeo has been called the goddess and master of sales. – Any recent sales? / – Sure. Lee Yunmi’s third daughter had her first birthday party recently. Normally, I let her borrow hanbok, but I sold one this time. I told her it’s a keepsake outfit. – Right. / – I forced her to buy it. I recently saw Tae Jina while appearing on a show together. – I sold him three outfits. / – You did, right? – Three hanbok outfits. / – Right. – They looked like your hanbok. / – The look. – Three full outfits? / – Yes, I sold three. Tae Jina doesn’t spend freely. – But he bought three? / – He came himself. You’re a born saleswoman. – You’re born with that gift. / – Thank you. Besides being the “goddess of sales,” you remind people of a “photo hell.” Park Jungsoo ran away in the end, right? I remember Britney Spears’s face. She looked deathly pale. She looked tired. I bet she was thinking, “Why is she doing this to me?” I remember her face so vividly. The boss of sales Ms. Park returned to our show. Let’s see why she was summoned again. Let’s check out the footage. (10 a.m., Cheongdam, Gangnam, Seoul) A great location. Are you still discussing your second branch? I can’t give it up. I can’t give it up. We have several thousand outfits in the basement. We can’t move those instantly. We’ll move them for you instantly. We’re fitness trainers. Trainers can move trainloads of stuff. – Trainers moving trainloads… / – As trainers. (Will Boss Yang become her tenant?) (Hanbok master’s store, busy as usual) (No Myeongseon, 24-year Vice Director) (Park Hyemi, 3-year sales fairy) Goodness. Littering everywhere… She always starts by picking up litter, right? (She starts her day by picking up litter) (Litter by litter) (It becomes a handful) – Hyemi? / – Yes. – Pick up the litter on your way. / – Good morning. Yes, Ms. Park. These cigarette butts are so harmful. I picked up at least 20. She’s nagging. She won’t change, even after two years and a half. – They never change. / – They don’t. – They smell terrible. / – Yes. You shouldn’t wear that in a hanbok house. – Wear hanbok. / – Isn’t she wearing hanbok? – It’s a regular top. / – A sweater? Come here and get changed. (Ironing Hyemi’s hanbok herself) She wasn’t wearing that lovely hanbok. Since it has to be dry-cleaned. When you wear wrinkled clothes, it looks bad and makes viewers uncomfortable. It lowers the quality of the clothes. That’s not good. No, Ms. Park. – Go get changed. / – Yes. It feels different when worn. (Moments later) (Hyemi wears hanbok ironed by Ms. Park) – It’s lovely. / – A lovely outfit. (Graceful) I’m told so many viewers called the TV station to ask about Hyemi’s clothes. Hyemi has a petite frame and a lovely face. The clothes shine on her. That’s a sales tactic too. (Focused on her phone, not snacks) She types really fast. – Hyemi? / – Yes, Ms. Park. Come here for some social media posts. (More than 10,000 posts and 6,000 followers) You have more than 10,000 posts? She has more posts than followers. – Do you post at least ten times a day? / – Of course. Do you get hanbok orders that way? It’s not for actual orders. It’s a way of promoting hanbok to the public. (Photos of everyone who stopped by) They’re all there. (Preserved on social media) Paik Jongwon was a sales target too. – Incredible. / – He was targeted. Park Narae. Narae, too? She borrowed instead of buying. – You failed at selling to her? / – Yes. She sent her stylist instead of coming herself. – You would’ve succeeded otherwise. / – Yes. I feel that social media is quite necessary. Social media lets you communicate with people all around the world. – Let’s post on social media. / – Yes. – For instance… / – It’s Hyemi’s job. Ms. Shim, for instance. Ms. Shim from Boss in the Mirror. Post a photo of her wearing hanbok. (Hard at work) So much pressure. Pull the viewer’s heartstrings. Dry comments don’t reach the soul. Nowadays, customers must feel moved. She should just post them herself. – I have to teach her. / – Oh, I see. Social media should be emotionally honest. – With a personal touch. / – Right. (Pressured…) (This reminds us) Like a school teacher… Like the Joseon-era state examination… (I’m watching you, pressured) (Careful, like writing answers to a state exam) There are so many hashtags. Why did you include “granddaughter’s hanbok?” “Hanbok for parents” and “tailored hanbok” too. People searching for them end up there. – As they should. / – “First-birthday hanbok” too. It’s a hashtag minefield. With “granddaughter’s hanbok” too. (Sulnyeo, I simply offered hashtags) (After thinking long and hard, Hyemi is done) Make it short and sweet. (After thinking long and hard, Hyemi is done) “A golden robe with a white winter scarf…” The scarf is obviously for winter… (Embarrassed) I admit it looks funny. “We were glad to see the food researcher, Ms. Shim.” Well… It lacks soul. – It lacks soul. / – Lacking soul. This is what I’d write… (Demo by skilled social media apprentice) Ms. Shim devoted her life… Right, “devoted her life.” (Thinking of the warm times spent with her) (Boss Park writes a heartfelt comment) (What will she write?) Ms. Shim devoted her life to researching food. Ms. Park spent 42 years making hanbok. In 20 years time, will I be living as wholesomely as Ms. Park? – It doesn’t work. / – Too long. No one will read it. Some people like long posts. But the last part, “In 20 years time…” “Will I be living as wholesomely as Ms. Park?” Everyone has questions like that. Such a good-intentioned post. – Good, right? / – Boss Yang… (Pleasing the building owner…) It really pulls my heartstrings. Add these gestures to your flattery. – But… / – He’s being honest. It’s not flattery. I love the post. He’ll be her tenant before long. He’ll move in soon. (First post finished) Try it. The social media post… (Second attempt at social media promotion) (Second task, a photo caption) Isn’t that clearly posed? Writing a caption for that will be tough. Will she write about the chicken or what? What did you write? It lacks soul. “Beautiful Korean culture.” (How is that related to this photo?) It’s not useful as a caption. (I’ll show you) I was born in the Year of the Chicken, so that’s why I like chickens. (Huh?) She sounds like a grade-schooler. (Grade-schooler level) I was born in the Year of the Chicken, so that’s why I like chickens. Hanging this picture makes me happy. – I know why she’s laughing. / – Make it heartfelt. Yes, Ms. Park. It’s the difference between a 64 and 28-year-old. You lack sentiment. – “The fourth floor was renovated…” / – Well done. (Second post ended up promoting chickens) – Eat this. / – Thank you. – Let’s see if the fourth floor is ready. / – Yes. (How has the fourth floor changed?) (The space was empty) It was completely empty. Oh, my. Look at those doors. Is it a hanbok boutique? This fourth-floor space is a studio where customers can take photos. That is our storeroom for silk. (Storeroom will be filled with silk) There’s a dining area for eating with acquaintances. The kitchen, where you make sales. – I must sell hanbok. / – Trapping customers there. – That’s a red clay room. / – Really? To display bedding for sale. It’s for selling bedding. When sales are tough, she’ll push customers in there. They can’t leave without buying something. (History of Korea’s hanbok) (Displayed with scenes of the hanbok master’s life) (Fourth-floor studio embodies Korean beauty) (Entering the fourth floor) Do you know about the stones we’re standing on? What are they? Macheon stone. Laid by a master stonemason. – You know Gyeongbokgung, right? / – Oh. The same mason who built the palace walls. He paved this floor. Now it looks different. The whole fourth floor was renovated by master craftsmen. We should appreciate it with every step. Traditional Korean crafts don’t change. – Even in 500 years. / – Right. Look at this turtle. – What is it? / – Made by a master wood architect. He also worked on restoring Gyeongbokgung and Changdeokgung Palaces. It was the same master wood architect. – Properly made. / – Dragon-shaped. It looks awesome. (Precious things) These three layers here… They cost $1,400. – That wood… / – $1,400? It’ll last for over 200 years. It’s made to last that long. The raised wooden floor cost over $35,000. (What a privilege to stand on it) A master wood architect made this as well. These decorations were all made by masters. All made by master craftsmen… This was no ordinary renovation. It required a bank loan for $800,000. – $800,000? / – For the fourth floor. For the basement… – I can renovate it myself, right? / – Sure. – If you move in. / – No master craftsmen. You need Macheon stone. You should renovate properly while you’re at it. Sure, I’ll do it properly. Macheon stone is simply awesome. Our equipment might fall on it. It’s extremely durable. Thick and sturdy. How much did the Macheon stone cost? Nearly $50,000. (Gosh) She’s trying to scare him away. (Will Boss Yang’s gym open a second branch?) (Fourth-floor studio required a loan) We took a loan for this. Let’s work harder in the future to safeguard this studio. I’m letting them know we need to sell more hanbok. The employees must feel pressured. (Pressured) (Boss Park checking the hanbok) (Right then) (Clang, clang) Come in. Hello. (First guest on the fourth floor) Is it a group of customers? The renovations look so nice. Ms. Park, this is our team. – Our program director. / – They came to work. – A virtual reality director? / – For VR filming. I started out promoting hanbok in local papers. As a way of promoting hanbok, as a way of reaching the public, I had a virtual reality video shoot. Please start by explaining this to me. You’ve never worn VR headgear, have you? Never. We don’t like wearing those things. We only wear hats. It’s worn over your eyes, not your head. Oh, is that so? You didn’t even know what it was? I just do everything I can to promote hanbok. – It’s your first time, right? / – Yes, my first time. I’ll put it on. (Boss Park’s first VR experience) Once you wear it… – You see in 3-D. / – You get a 3-D view. I don’t like those dizzy things. But I did it to promote hanbok. – It’s quite fascinating. / – Indeed. You feel like you’re actually there. We’ll film you explaining these things. You’ll be giving a lecture. Sure, I’ll do my best to promote the beauty of hanbok through VR. Camera rolling. I’ll clap the slate. The hanbok displayed here… Is it a traditional wedding hanbok? Indeed. In the old days, when it was costly, people sometimes made it themselves. This one displayed here is worn after the wedding while paying a formal visit to in-laws. – That’s how it looks. / – It’s filmed like that. It’s what they filmed that day. How intriguing. (Enjoying a 360-degree view with VR) Indeed. (Enjoying a 360-degree view with VR) They wore these to greet the parents. In my next life, I’m determined to have a traditional wedding. Actually, you can have one… – For Donghyeok’s wedding. / – My son. He should wear this. – You’re making a sales pitch? / – Of course. – But she’s working. / – In 5 years or so… Donghyeok should wear that. Traditional wedding hanbok like these… – Can be styled modernly, right? / – Sure. Those clothes simply shine overseas. Imagine wearing hanbok in Europe. – They’d really admire it. / – Indeed. Clothes like that should be owned. You should buy it. For Donghyeok’s future wedding. – Sales pitch again. / – Her sales pitch. – It all ends in sales. / – Now we know her son’s name. I wasn’t sure how to interrupt Ms. Park to bring the wandering talk back on topic and continue the lecture. It’s hard to edit the 360-degree footage. Once Donghyeok becomes an adult… The film crew said the sales pitch lasted an hour. – They had to edit it? / – Yes. Editing is no easy task. You need two hanbok outfits for his wedding. (Unquenchable passion) You need winter hanbok. – A full outfit for Donghyeok. / – Mentioned again. – How old is Donghyeok? / – He’s 25. – Is he in college? / – Yes. I mean no, he graduated. He’s working now. How did you know he graduated? I have to know. It’s part of selling hanbok. (Sales queen, Boss Park) She’s right. I hope he gets married soon, so I can sell this. (Feels like he’s already a groom) – We can’t include that in the lecture. / – I see. (Too bad…) A bittersweet look. It was traditionally worn at weddings. – You’ve heard of brocade, right? / – Yes. It’s a type of brocade… Please tell us how to wear hanbok. The trousers… – Oh? It’s a blooper. / – Who is it? Isn’t that Jeon Gwangryeol? What’s going on? – Hello, Ms. Park. / – We’re filming. – He brought snacks for the shoot. / – Really? Are you close friends? – Yes, I’ve known him for 20 years. / – 20 years. He’s a fixture on entertainment shows nowadays. He might end up buying hanbok today. Yes, I must sell hanbok. – You look lovely today. / – We were filming. – It’s fine. / – We’re hard at work. Is that so? – I got some tasty pastries. / – For the crew? You brought so much. Clearly, it’s not for just me. It is for you. You eat a lot. You heard rumors about my big appetite? Wow, so many pastries. You’re such a generous couple. – Are they married? / – They’re married? She’s his wife. – They’re married? / – Really? She’s lovely, isn’t she? I once had dinner with Jeon Gwangryeol’s wife. Really? – Yes. / – You didn’t recognize her? No wonder she looked familiar. I’ve known Jeon Gwangryeol for more than 20 years. He and his wife modeled hanbok for one of my fashion shows. He stops by when he’s in the area. He brings snacks. A whole boxful, not just a few. He is such a generous actor. I’ll clap the slate. One, two, three. We should eat when we meet. – Whenever we meet. / – Oh, my. That’s her sales tactic. – For selling at least 3 hanbok. / – Looks tasty. She’s pulling out her sales tactics. They must buy as much as they eat. That’s a sales tactic. It makes you totally unarmed. I’m so full. Well, now… You should buy a hanbok. Feeding me and then this… Alright, alright. – Eating makes you good-humored. / – Okay. – Oh, dear. / – Oh, dear. They took the bait. – Is this water? / – Yes, don’t worry. I’d never give you anything bad. Enjoy it. They took the bait. (Took the bait) (Shall I start my sales pitch?) How long ago did you star in the drama “Hur Jun?” – Well… / – Natural small talk. – 21 years ago. / – 21 years. It’s already 21 years ago. You haven’t changed at all since then. He has changed. When seen from up-close? He was rather handsome back then. – He’s the same. / – So similar. He was fresh. What is she saying? Sometimes, there are re-runs on TV. He doesn’t look like that now, but it reminds me of my son. That’s Donghyeok. Their son looks so cute. He has a job in the U.S. He works now. He won’t need hanbok in the U.S. He does since he’s Korean. Donghyeok should get married soon. I need to sell him winter and summer hanbok. You said that ten years ago. You wished he’d get married soon. – I do wish so. / – That would be nice. – But he is busy with work. / – He is. I’m always amazed by Ms. Park. Whenever I come here, she always… – Greets customers herself. / – Right. People buy hanbok only when I’m here. Today, I’m determined to get the people’s actor Jeon Gwangryeol… She called him the “people’s actor.” To buy something. – He was just visiting. / – Right. – With snacks to cheer for his wife. / – Yes. It’s my chance to make a sale. But he doesn’t need hanbok at the moment. Buying hanbok is a way of supporting our culture. If she succeeds at making a sale, I’ll acknowledge her sales prowess. – Yes. / – Since he didn’t come for hanbok. He is there on business. – Yes, just visiting. / – But I must remind them. Hyemi, bring out the vest. You have it ready? You’ve been planning this. Sure, since we’re meeting like this. I thought I could sell hanbok for Donghyeok, but he won’t be getting married soon. – Wear this over your black sweater. / – Me? Hyemi, ask Mr. Jeon to try it on. Hyemi moves fast. – Just take off that jacket. / – In the middle of snacks… She probably bolted the door shut. (Unwillingly trying it on) Suits are fine, but you should wear hanbok. – It looks nice. / – Let’s get started. It looks good on Mr. Jeon. These aren’t gifts, are they? No, not gifts at all. – They might think they’re gifts. / – Right. Without asking, she makes them wear those. Then she starts her sales pitch. – This seems too small. / – A bit small. You should go on a diet, Mr. Jeon. Well… But… This vest… It’s a bit small for me. He won’t be buying it. He was open to his wife’s vest. But not so with his vest. Perhaps he didn’t like the color. That’s a naturally dyed fabric. He might say, “I like artificially dyed fabric.” (Goodness) “I like synthetic fibers.” – Hyunmoo won’t fall easily. / – Not me. It’s just for getting a look. Hyemi? Hyemi? (What now?) (Abalones appear) – There’s the abalone. / – Abalone. Giving them abalone out of the blue. Giving them abalone out of nowhere. – Those… / – Abalone? The actor Oh Jiho sends them every holiday. – Oh Jiho? / – Yes. You made him buy hanbok too? Yes, for his baby’s first birthday. (Food appearing nonstop) (Surprised) Soy sauce marinated shrimp… – Stir-fried vegetables… / – Like a restaurant. And abalone too… A tasty meal. After such a festive meal… – You’d have to buy something. / – Right. You’re a target the moment you sit there. They should’ve gone out the door. In my generation, we grew up always battling hunger. That’s why I like to eat with guests. Since you’re here, I feel that eating will get things going. Please start eating. – But this meal… / – Indeed. It’s a bit… It’s funny to see them wearing the vests. (Fearful stammering) – Unable to take them off. / – If any food splatters… They’d have to buy them. I feel uneasy, but it looks so tasty. We should eat, right? It’s hard to refuse that meal. – It looks so tasty. / – Fit for a king. We’ll start eating, Ms. Park. I’m reluctant to take the first bite… – Go ahead. / – I feel uneasy. – It’s fine. / – Thank you for the meal. He took the bait. (Took the bait) (So tasty) It’s top-quality food. (Shall I start my sales pitch?) Amazing. She’s working hard on the VR shoot. She’d be great running her own business. She’d be spectacular. I admire her so much. – She was our hanbok model too. / – Yes. She treated the entire staff to a meal. She always tries to promote hanbok and tries to wear hanbok. She’s a perfectionist. Sounds like a wedding speech. She stays in such great shape too. She is quite skilled at this. – I want to buy this now. / – See that? She wants to buy it now. Buy one. Let’s buy this. – It’s pretty. Let’s buy it. / – You should buy it. Let’s buy one. The wife fell for it, right? Right, she fell for it. But not Jeon Gwangryeol. The color looks great on him. That’s big for you. Mine is too small. But these days… – Loose fit is in style. / – It’s in style. – It’s fashionable. / – It is. You didn’t know, did you? Buy it for me. Now I can eat happily. It’ll taste better since she made up her mind. Your wife knows what’s fashionable. That loose style and fit. The buttons on this vest… I can make alterations. (Amazing) Alright. Understood. – You sold it? / – To Mr. Jeon? I have to sell it to him. I made the alterations. – He didn’t buy it yet? / – Not yet. – Not yet. / – Today… – Only his wife’s vest? / – He’s no easy target. – Let’s take a photo. / – Sure. – The camera is there. / – Yes. She’ll take photos. Now, the photos… They’ll take at least 100 shots. First, with Ms. Park. Hyemi took photos of me a few times. She was like a machine. Without a soul. (Free from all thought) Look at her face. She’s done that for so long. Your face looks so small. – You’re too far back. / – You leaned back. It’s her habit. You’re leaning too far back. – You have a small face. Lean forward. / – Oh? (Last shot) – Celebrities have such small faces. / – Yes. (Finished after several dozen shots) (ESteem building) (Serious mood in the CEO’s office) (Director Choi, Jimin) There’s Managing Director Seong. (Project Managers Lee Seungjun, Lee Wonhyeong) Shall we start the meeting? Let’s see the plan. We’ll brief you on the artwork project. (Artwork for the ESteem building) I wondered why it didn’t exist in Korea. I wanted to recreate the mood of old town Brooklyn. Awesome. I wanted to spark joy and create a new spectacle that passersby can enjoy right in the moment. I tried to convince the ESteem employees. In the end, I decided to make it happen and simply notified them. (First draft for the front wall) (Subsub, illustrator) It’s so pretty. (First draft for left wall) (Lee Deokhyeong, graphic designer) (First draft for back wall) (Kim Sedong, illustrator) (First draft for parking tower) (Cha Incheol, art director) (Boss Kim’s revolutionary project for 2020) I see glimpses of it. It’s colorful compared to the other buildings. The drafts were all revised. (Strange) Until now, I’ve been told that… – It was one artwork. / – She was mistaken. – Suddenly, I see 3 more. / – Right, 4 in total. (Three sides, plus parking tower) (Last week’s meeting with first drafts) (Managing Director Seong wasn’t there) The thing is… We can’t cover only one side. We need to cover all four sides. (Budget is maxed out) Did you hear about the budget? – The budget? / – I haven’t heard yet. The budget started out as $5,000, right? It’s impossible with only $5,000. Right. $5,000 would only cover decoration costs for a studio apartment. It might be possible for a small company, but that building is over 1983m². A single side would cost more than $5,000. Right. Even just one side. The budget started out as $5,000, right? Yes, that sounds right. I’m amazed even CEO Kim grows weary around her. – Now it’s 10 times as much. / – What? It’s 10 times as much. ($50,000) – And… / – It was supposed to cost $80,000. We found ways to cut the cost. We hired only 4 cranes instead of more. We minimized the workers too. Passersby will be surprised to see it. It’ll become a photo zone. An artwork inspiring hope. That’s what I want. In that case… I’ll do it for free. Donating his talent? Gosh. – You cut the design cost. / – Yes. Think about it. It’ll create synergy. I understand the intention. If I had known ahead of time, I would’ve assigned an appropriate budget. But now, it’ll create problems for our Business Department’s budget. Right. There are other business projects too. (How can I convince her?) I feel really sorry about that. – What a surprise. / – I know it’s a problem. He said, “What a surprise.” – Works Team? / – Yes. What is that? We’ll try to reach our sales goal. We’ll make an effort. – An effort? An effort? / – Yes… An effort? An effort? We’ll give our best effort. I feel really sorry about that. – She feels sorry. / – I feel really sorry. We’ve never seen her like that. What happened to you, CEO Kim? – You’re the hope of all bosses. / – Right. She was so confident last week. If I go against her in front of others, that puts her in a tough spot. Others might think she has no power. I was worried about that. In that situation, it was best to apologize. To imitate your previous comments, Managing Director Seong should chew you out… – Saying, “What is that?” / – Right. – “10 times as much? 10 times?” / – Right. – She should say that. / – Saying, “Are you insane?” “Have you lost your mind?” “What? 10 times as much?” The scale grew so suddenly. I feel really sorry about that. – “Sorry? Sorry?” / – But… This will lead to so many commissions. – Her eyes grew softer. / – That’s just a projection. – Right. / – We don’t have clear results yet. (Getting a higher budget is tough) You can’t succeed if you’re afraid of failure. Then you can’t do anything. We must strike while the iron is hot. We should make hay while the sun shines. These old sayings speak the truth. – Why are you facing away? / – At Director Choi. – Did I do that? / – Yes. You’re not looking at Managing Director Seong. (Eyes closed, escaping her gaze) We need these business projects. I understand that. But I wish it had been planned ahead. (Expression changed by that comment) As for planning, I spoke of this so many times since last year. But you kept saying, “There’s no budget.” She’s striking back. If so, you should’ve saved $5,000 monthly and started afterward. That abrupt project harms other departments. That’s a good idea. I could do that in reverse. I’ll spend the money first and pay back $5,000 each month. Later? Later? After starting it unplanned? (So that’s how I was) (Anger rising) It was abrupt. I’m sorry about that. – But we should do… / – Still looking away. Everything we can to raise the artists’ value. – And… / – Is there a prompter there? She is staring straight ahead. (Eyes looking forward) – Staring ahead… / – A prompter? That’s so funny. She feels guilty, that’s why. I thought she was a news anchor. (Like a news anchor…) If we create situations that can raise the value of these artists, we’ll recover those costs without a problem. If that’s not the case… I’ll deduct it from my travel budget. My business travel budget. – She should give in. / – What about New York? I’ll pay for it personally. Paying for the New York trip personally? (What should I do…) – It’s just a suggestion. / – Don’t worry. – It’ll go well. / – No, she means it. She believes in the project. – If the results are even greater… / – Sure, sure. It actually didn’t cost as much. So cheers! – Cheers? / – Yes, cheers! Cheers! Oh, dear. (Saturday, a few days later) (6 a.m., moon still shining) They must be starting now. (Crane in front of the ESteem building?) (Not just one or two) You had 4 cranes? (And then) The 4 artists. (4 artists approaching) (Lee Deokhyeong, graphic designer) I’m a graphic designer. I also create paintings as a freelancer. An incredible artist. (Artist specializing in logo design) (Kim Sedong, illustrator) I go by the nickname Sambypen. (Artwork for “D” building) (Collaboration with “N” brand) I hold a solo exhibition every year. (Cha Incheol, art director) I often collaborate with brands. I create merchandise. I also worked on album covers. (Subsub, illustrator) – I illustrated textbooks. / – A great artist. I worked with several fashion and beauty brands. (Collaboration with fashion and beauty brands) – I created emoji for Kakaotalk. / – I used those. (Why are they here so early?) Today… We’re on a mission. Each artwork must be finished well. We were also asked to finish before dark. We woke up between 3 a.m. and 4 a.m. just to come here. – To lower the cost? / – Yes. – We have to finish in a day. / – Without lighting. The sunlight won’t last long. – So you started at 6 a.m.? / – Yes. – Good morning. / – Hello. Hello. – For today… / – Are you all set? Did you tell them? About the order? We’re all set. This corner here… – The crane… / – I have to start first, right? Yes, you have to start first. Then Incheol can start around 9 a.m. Subsub’s artwork will be done last. That’s the order. We’re aiming to finish at 4 p.m. I hope we can finish before 4 p.m. – That’s tight. / – By 4 p.m. – Before it grows dark. / – Right. – Let’s start. / – So little time for a large building. Indeed. An amazing project. (A meaningful project) (Luxury brands aiming for art museums) (Luxury brands become art) (Kering S.A. that owns Gucci and Yves Saint Laurent) – That looks awesome. / – So awesome. (Companies contributing to society through art) Contributing to society through art. It’ll look awesome, right? It’ll look so cool. What if all the companies start asking us to do artwork for them too? – That’ll be good. / – It’ll be challenging. – We have to make money. / – We must. Yes, but it’ll be a challenge. (Four final drafts) I’ve never seen this process before. (Adhesive sheets ready to be attached) (Special sheets cost several thousand dollars) (Last meeting to confirm work process) They’re getting started. This is nerve-racking. (7:30 a.m., work begins) They’re starting. – I’m nervous. / – Me too. They’re going up. It must be so exciting. Calm down. I already feel anxious. (It has to turn out well) (Bothered) – She dreamed of it for 2 years. / – It’ll be great. – It’ll look good. / – It must be so exciting. Is he your punching bag or what? – Poor Director Choi. / – Indeed. – He might get ill. / – Always getting hit. Can’t you go inside? For 2 hours or so? No way. I must see this touching scene. It’s on the wall over here. It’s going on easily. Cut to adjust for different depths. – All adjusted. / – Yes. It’s a bit wrinkled over there. How did she see it from there? You have great eyesight. Not really, but I could still see it. – You could? / – Yes. It must’ve been 7m or 8m above you. Can they fix it? – What if they refuse to continue? / – Sir? Please watch out for wrinkles. – Don’t worry. / – It’s slightly wrinkled. Thank you. (High cost giving her hawk eyes) He is fixing it. (Perfect) – Looks neat. / – It’s perfect. Thank you! (Relieved) (She’s incredible) In a way, it was better to start with her. For her to watch and point things out… Right, right. Instead of coming near the end and making us fix different things. That’s tough. Moving will make me feel warmer. It’s freezing. (Minguk, Jimin, Sedong in the back) Why do this now instead of some time warmer? She just started it… So suddenly. Planned in a week at the height of winter. Starting so early at dawn… Indeed, it’s still so cold. Couldn’t you do it some time warmer? Projects that cost money should be done early in the year. We have to recover costs by December. (Figurehead boss enlightened) CEO Song is learning again. Once you spend that money, you start with a negative balance sheet. – That’s how it’s managed. / – Spend earlier. Spend in the first half-year. When she starts projects, do you always hurry like this? Whatever she says gets done right away. When we moved our offices the last time… – She said, “Let’s move in 2 days.” / – Right. – In 2 days? / – All the employees hurried. – Packing up. / – In 2 days? So many abrupt, unplanned projects. Is that good? It’s tough for employees. Clearly, they don’t like it. On the good side, things get cleaned up. All going well? Yes, we got started. They’re talking behind her back, right? She’s already nagging over there. Please keep her away from here. So that’s what they say among themselves. – “Please keep her away.” / – Nagging away. It’s such a turn-off. – It’s such a turn-off. / – Oh, my. I haven’t heard that for so long. “A turn-off.” – It’s been ages. / – That punk! What a thing to say. – Like school girls in the ’80s. / – A turn-off! She’s such a turn-off! – Similar to “disgusting.” / – Right. (Turn-off, disgusting) – This is hilarious. / – Gosh… I haven’t heard that phrase in a while. It’s such a turn-off. (Such a turn-off) The employees are happy to hear him… – Say that. / – I don’t care anymore. She does as she likes. This is her dollhouse. – “Her dollhouse.” / – A “dollhouse.” Moving here and there. Are you alright? – The trusted Director Choi… / – That punk! She’s calling him “punk.” You can’t call the director a “punk.” (Rethinking old friendship) How can you call him “punk?” What a meany! (Burning inside) – A meany? / – A meany. A “turn-off” and a “meany.” That’s so childish. Moving here and there. – But Director… / – Moving people around. Telling them what to wear. It’s her dollhouse. (Boss Kim’s dollhouse?) (Boss Kim here to check the back) Is there a wall about this size… – For graffiti? / – Do it here. Use the whole wall. (Graffiti over the whole wall?) That’ll totally change the mood. – If it works, it’ll look great. / – Yes. How about that fence? Later on? Can’t we do something on the ground? What? (Decorating the ground too?) We have nearly 80 to 90 employees. – They can leave their initials. / – I see. They can spray-paint initials. – Everyone… / – Artists can leave graffiti. – Each of us… / – Is this Hollywood or what? Yes. – Is this Hollywood or what? / – Yes. – She’ll make it like Hollywood. / – A quip. Can employees leave handprints? – Just a suggestion. / – She won’t let us. Just an idea. You guys don’t understand art. How frustrating. – They’re excited. / – Yes. Really excited. – It’s really huge. / – Yes. (Something missing) Shouldn’t we film this too? With the ESteem film crew? You’re right. Sorry. I created more work. – Call the team. / – Do it. ESteem has a film crew, right? They didn’t show up. (Where is the film crew?) I shouldn’t have said it. It’s their problem for not showing up. Oh, dear. Why did he bring that up? Director Choi created more work. Jeongeun, why isn’t your team here to film the artwork project? You should do it without being told. Send someone who can come quickly. – We should film this. / – Oh, dear. (Film crew called to work on a weekend) I’m just as bad. Just as bad. Nowadays, it’s tough to ask employees to work on weekends. More than tough. But it’s refreshing to hear CEO Kim speak so boldly. – They get time off in return. / – Right. – If they work over the weekend… / – Yes. They get time off during the week. Let’s say there’s a war. How can anyone stay home so selfishly? You must fight for your country. This isn’t a war. They’d go if it’s a war. Business is warfare! – I’m with civil defense. / – Huh? What is that supposed to mean? It’s better that I brought it up so we could call them. Isn’t it better than getting chewed out later? They’d be in more trouble later. – That’s Boss Kim’s way of thinking. / – Yes. I shouldn’t take after her. (Surprisingly similar) The film crew will be here in 30 minutes. – As they should be. / – They’re on their way. They’re coming? Sorry. – What a nice film crew. / – I created more work. No, it’s their problem for not doing it. This is why I have to check on things. If I don’t, things don’t get done. If I wasn’t here, they… – Wouldn’t have filmed this. / – I remembered it. Once the sheets are attached, it’s over. Then it can’t be filmed. CEO Song shouldn’t come here. She’s learning bad things. – Why is it bad? / – She’s learning bad things. Things will get hard for Director Sook. Those things should be filmed. – CEO Song. / – It must be filmed. What would you do in that situation? – Without the film crew. / – No worries. – She’d have the video camera. / – I’d be filming. – In my case. / – She’d have the camera. If I wasn’t here, they… – Wouldn’t have filmed this. / – I remembered it. You’d only say, “Oh, dear. No one is filming.” (He won’t say anything more) The ESteem employees keep telling me to stop nagging and stop checking on things. But I should go back to how things were. – Checking more details. / – Oh, dear. That spells trouble. – They came. / – With disheveled hair. (Film crew arrives for a weekend shoot) (ESteem’s new project for 2020) They rushed out of bed. (It required 19 employees on a weekend) – Great. I’ll get started. / – Yes. (10 a.m., the parking tower by Cha Incheol) Starting 2020 in high spirits… The color has changed already. (Planning to mark the outline) The black starts from here to here. (Checking carefully) – He’s painting. / – Yes, he’s painting. It’s pretty. (High hopes) Such pretty colors. – That’s amazing. / – Amazing. (Sheets attached to back wall) (Adhesive sheets all attached) Throw some $10 bills from up there. Toss them out. (I’ll do a good job) (Starting from a considerable height) – All set. / – All set. (Isn’t he scared?) He’s painting the parts without sheets? – He connected the painting. / – Awesome. – Instead of just adhesive sheets. / – Yes. He’s a graffiti artist. Awesome. He worked fast. (Focused immediately) Oh, my. He is super fast. He’s really fast. Gosh, he’s faster. How does he do that? (Rolling on paint) (Leisurely movements) – It must be tough to paint a large wall. / – Right. (Was it difficult to paint?) I usually design graphics on the computer and work on paintings at home. Creating such a large-scale work made me mesmerized the whole time. It relieved all of my stress. Instead of being stressed out? (Heart) (1 p.m., starting on the front wall) Your house is so white. How can you eat kimchi or instant noodles here? I only eat white kimchi and bone broth noodles. (Illustrator Subsub eats white kimchi and broth) Really? I loved those emoji. (Whimsical and cute) (How will Subsub’s artwork look?) It looks classier without the gloss finish. Right. It’ll look totally adorable. – The white parts are removed, right? / – Yes. They’ll cut them out. (Attached first and cut out with a knife) (Removing the white spaces) What’s wrong? The socks… Hold on… Just a moment, please! He peeled off the sock. – Hold on! / – Just a moment! What’s wrong? (What happened?) Hold on. – Hold on! / – Just a moment! Don’t peel that off. Those are socks. They’re socks. – He almost peeled off the white sock. / – Yes. – That was a close call. / – Yes. – They almost made a floating ghost. / – Yes. Indeed. I have to be on the spot. Always. I have to watch everything. Someone else would’ve stopped them. No. No one realized it. – Sorry. / – What a fright. A chill went down my spine. I didn’t see that. See? I have to be here. – The socks would’ve been gone. / – So funny. Then Subsub would’ve been in tears, complaining and saying, “Peel everything off.” “I’m not doing this.” (Boss Kim watching like a hawk) – She’s straining her neck. / – It hurt the next day. (Cleanly attached) Did you ever create such a large artwork? No, it’s my first time ever. – Since… / – Right? I usually use normal notebook-sized sheets. – What a good experience. / – Indeed. – It’s exciting, right? / – It’s thrilling. It is, right? The building became my canvas. – Indeed. / – It’s my first time. Right. All thanks to you. – He has good social skills. / – He does. How cute. (Front wall’s artwork getting done) – The character looks like Subsub. / – It does. Look. They already did so much. – It’s so cute. / – Sedong is on fire. (4 cranes, 16 workers, 19 ESteem employees) All of the staff, workers, and artists gathered at 6 a.m. for this project. Due to a brief delay, we worked for 12 full hours straight. (ESteem’s artwork project for social contribution) (From design to execution) Awesome. (Artists in charge finish with signatures) – Signatures? / – Yes. – Awesome!/ – Awesome. Finishing with signatures. Look at Sedong’s work. – It’s awesome. / – It’s quite pretty. – I feel satisfied too. / – So cute. – It’s still bittersweet. / – I want to park there. Isn’t it cool? You need them. You need signatures on artwork. (Will it look like Brooklyn now?) (Revealed now) So pretty. – Totally awesome. / – Indeed. An art company needs that look. It’s so awesome. – It’s called “Loview.” / – “Loview.” It looks huge. So pretty. It changed the building. (Amid Seoul’s ordinary cityscape) Wow, look at that. – So pretty. / – It’s a landmark. Simply awesome. I almost teared up. It was touching. It’s exactly what I wanted. The bleak working space turned into a space for enjoyment. – The artists and models… / – It’s pretty. Gained a new space. I was simply overjoyed. (In new outfits, standing before their artwork) We took photos for promotional material. I’m dressed as Gisele Bundchen. (Like the legendary model Gisele Bundchen?) Wow. Boss Kim. – Even their photos are different. / – A true boss. (A record of this special day) (In front of my artwork) (With Boss Kim, the building owner) It feels like it was all for her. Aren’t your eyes looking too fierce? It looks like the film “Nameless Gangster.” The boss saying, “I won.” “I won.” I wasn’t aiming for that look, but it grew dark. It looks awesome against that backdrop. Great work. (Great work) Finally, we’re done. – We’re all done. / – Well done. – Great work. / – Great job. Let’s go eat. (You worked hard, so let’s go eat) I’d like to go see it. Yes, please visit. Next time, we’ll hold a flea market in that open space. We’ll hold a DJ party. We’ll try different projects on the weekends. – Weekends? / – We have to earn $50,000. – Right. To recover costs. / – Yes. Guys, let’s go eat. You worked so hard. – Great work. / – Well done. I come here really often. Their concept is a full meal prepared for a son on his army vacation. A meal brimming with love. (Braised beef) – Looks delicious. / – Looks tasty. (Salted pollack roe and assorted seafood) Salted pollack roe. (Meal for employees who worked 12 hours in the cold) – Like a home meal. / – Thank you for the meal. – Thank you for the meal. / – Start eating. – Bon appetit. / – It’s delicious. (Looks tasty) – The best food for Koreans. / – Yes. After working all day, food tastes heavenly. I’m eating nonstop but there are still more dishes to try. I only tried two so far. It takes an hour to taste each dish. What did you think of today’s work? I was worried, but it turned out well. Indeed. I didn’t realize your artwork would stand out so vividly. You can see it… The moment you enter the street. Seeing it, I thought, “That’ll do.” – It’s done. / – Well done. It’s my first time doing such large-scale work. Being free to paint a 3-story parking tower… Was a new experience. Sedong had the toughest job. (Sedong painted in the freezing weather) He had a tough job. (Fighting against the cold for 6 hours) (To create the perfect artwork) – How did he paint that? / – So pretty. It looks prettier each time I look. – Until the end… / – Really incredible. I’m not tired at all. (Oh, my) I have to renew my contract soon. Kim Sedong has to renew his contract soon. (You’ll renew our contracts, right?) No renewal if you don’t do more murals. You’ll make us do more? (Just kidding) Will we go to New York now? It’s on my mind. We can’t recreate Brooklyn here. (Let’s go to New York) Will you go to New York together? My next goal is to let those artists hold an exhibition in New York this year. Managing Director Seong’s face darkened. Her expression… We’ll go to Brooklyn to create more artwork. She is full of worries. Create what? “Create what?” Before the year ends, we’ll go together… – To New York. / – New York? (People excited by New York) We’ll do something like this again. (People frustrated by New York) – A calculator on her shoulder… / – Her face… I’m fine. I’m used to this. We’ll make 2020 the year we go global. We’ll start by taking over New York. Her eyes are aflame. You used your travel budget for this. You won’t have money for a business trip. You can go instead of me. – Me? / – Yes. I don’t have a travel budget. Someone else can go. Will things be alright without me? Let’s just eat. (Huge appetite, no appetite) We’ll carry this momentum, and plan another renewal. – We’ll go global. / – There’s more. – Always full of ideas. / – We’ll tour the world. – A world tour. / – I bet she’ll get indigestion. You’ll do all those things this year? It’s a goal. Nothing gets done without a goal. – She always focuses on tomorrow. / – Tomorrow. (Boss Kim’s new projects continue) I’m told that Boss Yang, who used to maintain his habits as Stingy Yang and Beggar Yang, suddenly became freehanded like CEO Kim. Isn’t it a false report? Did he find money on the street? Did he win a lottery? Even if he did, he wouldn’t spend it. (Let’s check it out) Come on. Hurry up. Everyone, please come here. (Tense mood at 9:50 a.m.) – Finally, they’re working out. / – Finally. Today, we’ll do lower-body workouts. Your lower-body looks terrible. Are those bird legs? Bird legs… Where is Dongeun? What’ll she wear today? (What is her fashion choice today?) Christmas was over long ago. Why are you in a Christmas outfit? She always has a fashion concept. What are those on your ankles? My ankles get cold. (Protecting ankles from the cold) They don’t turn on the heating… – In that gym. / – To cut down costs. Really? Today, we’ll do lower-body workouts. Eunju and Dongeun, do butt lifts. Seongsu and Yoon Jun, start with squats. Miru and Jeongtae, start with leg presses. Then you’ll switch. Start with this. They’re all lower-body workouts. Today, they’re doing lower-body workouts. With the competition in April, you’re kicking off… – The serious training. / – It’ll be on May 9th. The competition is on May 9th. – May 9th. / – Yes. (Heave-ho) Did you add all the weights? – Are those all of them? / – Yes, all of them. (Climbing up) He’s climbing up again. – Gosh… / – Try it. Try it. (Weights 160kg, Boss Yang 88kg) (Equipment weighs 288kg total) Go lower. That looks heavy. It’s scary. Go. You can do it. (Face burning up) Go again. (Aghast) Are you trying to look cool on camera, or do you normally do that? – I always do that. / – You do? You can add up to 5 weights or so. They weigh 200kg in total. – What if he collapses? / – We need more weight. (How good is the newbie Yoon Jun?) I’ll give up if it’s too much. I’ll lift it for you. (How good is the newbie Yoon Jun?) (Passionate, dynamic movement) During his interview… (Attempting nearly 80kg) Hold it for me. Don’t lose your balance. (Nervous) – Isn’t Seongsu doing all the lifting? / – Indeed. What’s going on? He doesn’t understand lower-body workouts yet. It’s tough for him. Don’t get nervous. – Imagine a tiger coming after you. / – Oh, god. Hallelujah. (Argh!) You just sat down. What was that? I’ll try one more time. (How about the other newbie Eunju?) Eunju is skilled. (Winner at a fitness competition) (Squats to build thigh muscles) 80kg. Argh! (Classy table manners) (Wild workout grunts) No need for bleeping since she doesn’t use full cuss words. She only says, “argh.” Argh! Again. My face goes out of control during workouts. I just ignore wrinkles and all that. (Meanwhile, a silent powerhouse) – The robot. / – Rumored to be an A.I. robot. (Dongeun-bot, relaxed as usual) Dongeun, the A.I. robot.