Developing creativity

Developing creativity


– Are you a creative person? In today’s video, we’re going to take a look
at what creativity is, and how it can be developed. I’m Kate Hatherell, this is
the Interior Designers Hub. (soft relaxing music) So, are you a creative person? How would you answer that question? Some people believe that
creativity is innate, it’s something that you’re born with. It’s something that you
have to have naturally. And that if you’re not a creative person, that there’s kind of no hope for you. But you know what, that simply isn’t true. Yes, some people might be
born more wired to be creative than other people. But that doesn’t mean to say, that you can’t become a creative person. Creativity is like a muscle
that can be exercised. It’s a skill that can be learned. But it is something that you
need to invest time and energy in creating and in fostering. The trouble is, of course, all of these messages
that we tell ourselves, go kind of deep inside us
and we start to believe that we’re really not a creative person and we go around telling people, no, I’m not a creative person or I’m not creative enough to do that. But you know what the stories that you tell yourself are important. They actually have an impact
on how you see yourself, how you perceive yourself, and actually what you
allow yourself to achieve. So stop telling yourself
that you’re not creative. And I want you to start
off with a daily mantra of saying to yourself,
“I am a creative person.” Okay, so most people know
that interior designers need to be creative is part and parcel of what you need to do
when you’re a designer. It’s a skill that you just need to have. But what people sometimes don’t realize is that you also need creativity
in order to solve problems. And interior design is all
about solving problems. In an ideal world, we would all work on buildings
that are perfectly square, perfectly straight,
where everything lines up where there’s the perfect
amount of lights coming in. But of course, that’s not
the reality of the situation. We work with buildings that are older, buildings that are badly designed, buildings that are north facing don’t have good quality light coming in. There are all sorts of problems and issues that interior designers have to encounter. And one of the things that
interior designers have to do, is come up with creative approaches to making the space function well, as well as to look good aesthetically. So it’s super important not just from an aesthetic perspective, but also from a practical perspective, that interior designers
learn how to foster and develop that creative muscle. So my first tip for helping
you to develop your creativity is probably a little bit unusual and not one that you’re
going to be expecting. My advice to you is to copy
other people, say what? Yeah, absolutely. Look I know that that
sounds really strange, but this has been done for
centuries upon centuries. And I’m not talking about
stealing other people’s ideas and walking all over there copyright but look, people have been
using other people’s work as their foundations for centuries. Take William Shakespeare, for example, a lot of his plot lines actually came from other people’s stories that he took and that he developed. We pass stories down the generations. And it makes sense that with
each new generation that comes, we kind of rehash it. We don’t always need to go
back and reinvent the wheel. Creativity sometimes is about
tweaking what’s already there. It’s about looking at what’s
already there in a new way and presenting it differently. Pablo Picasso said, “Good artists copy, great artists steal.” And again, he wasn’t talking
about running roughshod over everybody’s copyright. He’s talking about internalizing what other people have done, so that it just becomes part
of your kind of creative DNA so that you absorb how good design works, and that you understand the
elements that make it up at a kind of intuitive level. We teach children how to
be creative in school. So when we teach creative writing, for example, we teach
the children first off to imitate so to copy,
they’re meant to take a story and to copy it in their own words, and it helps them to
internalize the structure is the same with an interior design, take a design, copy it, and see if you can
produce the same result. You don’t have to do this for real, you can do it just by creating mood boards or design sketches, whatever you want to, but get to understand how
those designs come together. So once you’ve imitated the
next step is to innovate and that means that you start
to swap out different things. So look at that interior design and start playing around with
how you could change that. Could you add in a
different type of furniture? Could you have had a different
lighting for example? Could you change the color scheme up? So you’ve taken the original idea, you’ve had to go imitating it, copying it, your now innovating to change it, to tweak it to see how
you can play with it. And then the final part
of that is to invent and you kind of have to
go through that process from imitation to innovation through to inventing it’s a process, so copying other people
is a valid thing to do, in order to develop your creativity. As I said, we’re not talking
about running roughshod over people’s copyright. We’re talking about educating yourself, looking at other people’s creativity and absorbing the ways
that they’ve done things, so that you can then innovate from there. And so that you can then
invent from your own heart, your new designs. The next thing that you
need to do to develop your creativity is to
expand your world view. So you need to step outside
of your comfort zone. And you need to start doing
things that quite frankly, just scare you a little, no that doesn’t have to
be massively scary things. But you just want to kind
of trip yourself out, of doing the same humdrum
routine things all of the time. So go and see a play that is not something that
you’d normally go and see. Go and watch a movie that’s different from something that
you’d usually go to see, visit museums and art
galleries of different types and tastes and styles that you wouldn’t normally go and look at. All of this helps to
expand your worldview. You can also learn a new instrument that doesn’t have to be an
expensive thing to do these days, you can get lots of YouTube
videos about how to do that. It challenges different
parts of your brain, learn a foreign language, it has the same effect,
do some mathematics, all of these things help
your brain to create those neural pathways that
start exploring new ways of doing things. And that begin to help you
to develop your creativity and to get better at what you do. If you can get out there and travel and experience other cultures. Looking at the world
through other people’s eyes is a fantastic way to
explode your creativity. And if you can try to start
to look at your own culture as curious so begin to
see your own culture through the curiosity
of other cultures eyes. We often look at other cultures and thinking well, that’s strange, why do they do things like that? without really realizing that they’re looking at us thinking, well, that’s strange, why
do they do things like that? When you travel when you mix with people from other nations and you
learn about other cultures, you begin to get a much broader world view and that also helps to trigger
and to fire that creativity. All of these influences
from different cultures will feed into the way
that you view the world and about how you develop
your creative approaches. Another really key thing to do, is to hang around with creative people. They say that you are the product of the five closest people to you. You literally absorb the
ideas and the opinions and the worldviews of the five people that are closest to you
in your social network, your family network. So just have a think about that. Are there people that you
could surround yourself with, that would help you to
develop your creativity that would help you to
broaden your worldview, and that will help you
to really see things through different eyes. So what you’re looking at
doing is getting some variety into your life, having
some new experiences and stepping just outside
of that comfort zone to find out new things and to help stretch yourself
and to develop yourself. So aside from going out to
art galleries and museums, and learning instruments and
all of these other things, something that’s absolutely
key to developing your creativity is to really fine tune your awareness of what’s
going on around you. And I want you to begin
gathering sources of inspiration. So you need to set yourself
up for creative expansion, if you like, what I mean by that is, you want to make sure that
you’ve got a scrapbook that you can gather ideas
as you’re going around. So it might be things that
you tear out of magazines, it might be photographs that you take as you go out and about, it might be a shell that
you pick up on the beach or a feather on a walk, whatever it is, have a central
place that you can gather all of those sources of inspiration, so that when you have time to
come and develop those ideas, you’ve got all of those
things that can trigger off those ideas in the first place. We call it magpieing, in the same way that magpies
gathers shiny objects, you’re going to be gathering together anything that catches your attention. And it doesn’t have to be physical things. It can be a line from
a song or from a movie or something that you’ve heard. It can be something that you’ve tasted, but whatever it is record it, write it down, carry, if
you’ve got your phone with you, you can record something on a voice memo, you can record something on a note, but make sure that you’ve got
one central place to record all of those sources of inspiration. And when we come to a
brainstorming session, you’ve got everything that
you need in one place, and you have a constant
stream of inspiration to help you to develop new ideas. And finally, we’re going
to talk about bringing it, all together in a brainstorming session. So this is where you actually sit down and begin to develop your ideas. The first thing is to make
sure that you are actually making time for a brainstorming session. As I said, creativity is a
muscle that you need to exercise and in the same way as if you’re
doing your couch to five K. If you want to develop
your creative muscle you need to put some time
in your diary to do it, is best to find the time of
day that you feel most creative for some people that’s
first thing in the morning other people get a burst
of energy late at night. So whenever you feel most creative, try to schedule some
time at least once a week to sit down and actually
go through the process of developing your creativity. Now link to that don’t wait
for motivation to come to you. It’s no good saying, “I well
I do feel like at the moment,” you won’t feel like it, you sit down, you do the work anyway. And as you start getting into it, that’s when the motivation comes. Once you start doing it, that’s when you begin to enjoy it. And that’s when the ideas begin to flow. So don’t sit there waiting for inspiration and waiting for motivation. just dive in at the allocated time that you’ve already
diarize and get on with it. Now that said you should see
this brainstorming session as fun and not work, get into it and start
playing around with ideas. And one of the main things that
I kind of want to drive home in this video is to let him know that, you should be playing with your ideas. You should be experimenting, you should be taking risks. So in your brainstorming session. You’re going to be looking at, all of your sources of inspiration. Take a piece, a shell or a feather, or whatever you’ve got, and start to just draw
out ideas that come to it. You can sketch things, you can look at the colors of
the object that you’ve got, or the shapes or the
feel of it or the smells, and start sketching, start, writing ideas down start making connections, allow yourself to go off at a tangent and to start thinking of other things. When you begin to look
at idea development, you will find that ideas can jump around and you get this kind
of snowballing effect, where one idea moves into another idea and moves into a bigger
idea goes off at a tangent, and that’s absolutely okay. We call it snowballing or piggybacking because you’re piggybacking
off of the previous idea, those things are fantastic, and you just want to record
every step of the way. But don’t allow yourself at
this moment to stop yourself. Don’t allow yourself to
close down any ideas, no matter how ridiculous or crazy the idea are that you’re coming up with, quite often you’ll find
that that will develop and that you will find a
nugget of something precious in the middle of it. So don’t restrict yourself
when you’re brainstorming, take risks, play, experiment, and really get that creativity out. You can brainstorm how you want, you can do on a computer
program with a mind map, you can get giant pieces of
paper and scribble with pens, you can get a whiteboard, and put all of your ideas
up with sticky notes, whatever comes naturally to you. And whatever you like to do
best is the way to do it. So just go with it, play
with it and have fun. If you get stuck during
a brainstorming session, there are some things that you can do. So first off, you can
get up and walk away, go and change your environment, whether that’s just pop into
the kitchen for a cup of tea or whether it’s going out
for a quick country walk. Now don’t allow yourself to get away from, the brainstorming session for too long, but sometimes it changes the environment can be really helpful. Another thing to do if
you’re getting stuck with the brainstorming is to make sure that you’re
collaborating with other people. So you can actually
sit down and brainstorm with other people. Having people that have
a different worldview to you a different viewpoint, a different set of ideas, different set of experiences can actually be really
helpful in coming up with all sorts of creative solutions. Because when you’ve got
people addressing things from all different angles, you are going to have a wealth
of experience to draw from, and you are going to get the best solution when you’ve got lots of
ideas coming to the table. So in this video, we’ve looked at the fact that creativity can be learned it is a muscle
that needs to be exercised, we have learned some different strategies for exposing yourself to new experiences. We’ve looked at how you
gather sources of inspiration and making sure that
you’re acting like a magpie and gathering sources
of inspiration to you, and keeping them safe in one place. And then we’ve looked at how to go through a brainstorming session. So I hope that you’ve enjoyed this video. And if you’d like to join the conversation with us and keep the conversation going, then come and join us
over interiorchat.com. Thanks for watching, have a great day.

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