Digital Marketing for Interior Designers – [Epic Strategies!]

Digital Marketing for Interior Designers – [Epic Strategies!]


– In this video, I’ll be going over digital marketing for interior designers. Now, first of all,
you’re probably thinking, “Who the fuck is this guy?” And the reason why I put
this in there, is ’cause I’m getting a little bored of these videos, but yeah, just mix it up. Anyways, my name is Zukaise,
and I’m an SEO consultant, and what I do is grow businesses by ranking them on Google. So, first of all, what
is digital marketing? So, digital marketing is simply marketing done through the internet. Pretty simple, right? So digital marketing could
be sign up a Facebook page, could be sign up your website, could be ranking your website on Google, putting on Pinterest, Instagram or whatever it may be on the Internet. So, pretty straight forward, right? And the reason why you need it is because everyone is online. So whenever someone has a question, or they have a problem, or they are looking for a
particular service or product. Guess what? Vast majority of the time
they are going online, they are going on the internet on Google, or when they are
scrolling through Facebook as they see something they like, they’re most likely,
to get to purchase that or to become aware of that
particular thing online, via the internet. So that’s why you need digital marketing. Is because everyone is online and you need to do your marketing online. So you can only grow so
far through referrals, before you hit a plato. So I’ll be going over a bunch of different marketing strategies. So first of all, LinkedIn, right? So, if you’re talking B2B, you’re doing business to business, you need to be in LinkedIn because that’s where
business owners hang out. So, for example, let’s just say, you’re an interior designer that does interior design for restaurants, then you need to be on LinkedIn
or any B2B business right? So, first of all, let me
give you three LinkedIn tips. So, first of all, optimize your profile. So the vast majority of profiles, is all about themselves right? When you go to a person’s
LinkedIn profile, it’s basically their CV right? So they’ve got their
experience, and what they do, and what they like right? Well, first of all, no one cares. So what you need to do
is actually make it about your ideal client. So you can optimize your title. So your title could be something like, I help restaurant owners. Sorry, or it could be something like, I do interior design
for restaurant owners, or for hospitals or
whatever service you do. Whatever service you specialize in. And you are going to
put that strip in there. So when you do this, when
you comment on a post, or when add someone as a
connection or someone sees you, that little thing you
do, that title of yours is going to show them exactly what you do. From that point, they could
add you as a connection and then start talking to you. And guess what? You just got lead by using LinkedIn right? So next up, is engaging
the dollar eight strategy. So all this is, is simply
commenting on other pieces, other people’s content. So the videos, articles, whatever
content they’ve published. And the reason why
you’re going to do this, is lets just say, there’s
this famous restaurant owner, he creates articles and videos, well if you comment on his videos, on his content leave a bit of feedback. Guess what? People are going to see the little strip, your little title, I help, I do interior design
for restaurant owners. They are going to become aware of you and what you do just by seeing that. They are going to add you as a connection. Maybe they will or maybe you’ll
have to reach out for them. And the way you are going to do this, is because LinkedIn has this thing where you can see exactly who has visited your profile right? So you can add them as a connection right? The people who have visited your profile, and you can just leverage other people’s audiences right? So that’s why you’re
going to want to comment on other people’s content. So, last but not least is understand how to add
relevant connections. Now, at first, when you’re adding people very quickly you’re going to be like okay, if I did all my prospects right. I can’t do anymore with LinkedIn, well you can, if you understand exactly
how to add connections. So, the way you do this, is I’ve coded in a guide I’ve created. So go to zukais.co.uk/interior-design. It’s right there, I go
over three powerhouse ways to explode your interior design business. So you can check out there. Out of the three ways, one of the ways is LinkedIn,
and I really show you exactly how to optimize your profile page, and use LinkedIn in general
to generate leads right? And in this video, I basically
do it literally step by step. Showing you exactly how to do it. So next up, is using Facebook Ads. So this is a pretty cliche
one, the famous one. When someone thinks of digital marketing, they often think of Facebook Ads. And that’s for good reason, it’s because everyone is on Facebook. And it’s not super
expensive to go on Facebook to publish your Facebook Ads right? It’s getting more expensive, but it’s not TV
advertisement type of money. So, How do you actually do it? Well, first of all, in this
example, Yorkshire dentist that’s advertisement I
found on my Facebook feed. And, the advertising so
you can see the learn more, title here, you got the link there, and they most likely try to
capture your contact details. So first of all, So next up, sorry. Facebook Ad Tips, So, first of all, you can
take them through a funnel. So there are different stages of funnel. You’ve got the Awareness Stage, you’ve got the Consideration
Stage, the Buying Stage. There are a bunch of different stages. You can take them through
a funnel like that. So, you can create a piece of video, just talk about your business. So you hit the awareness stage. And, then you can go into
the consideration stage, and whoever has watched that
video, to a certain extent, will see the next video. And from that video you
go to another video. And you just take them through a funnel. So, I mentioned video, and the
reason why I mentioned video, is because the vast majority of people, will engage in video, and you
get a high conversion rates on your ad’s or just post
in general, through a video. This is one learned fact,
amongst Facebook Ad marketers. So you definitely want to use videos. Also, split test between your copy so if you go into the
Facebook Ad dashboard, it allows you to do AV testing, so you can see which
copy looks best right? Which text, and speaking of
text, make sure you add emojis. Emojis are simply going
to break up your text, and more people will be viewing your text, and what to read on. So make sure you use emojis. Like the previous guys, like these guys. They just, they’re kinda
showing what they’ve done in a visual way. So they got rated 4.9,
so they put stars right? And that’s what you’re
going to want to do. And it’s kind of a weird thing, but you’ll find that
most people will engage if you add emojis. So, next up, use the built in form. So a lot of people, including
myself at one point, I was building forms using Facebook Ads, to send them to my website’s
landing page in the details. But an easy way to do it, is simply use Facebook’s built in form. Where people can actually
put their information in. Their name, email address,
phone number, where they live. Whatever information you
want, you can use that. When you do this, you can
see a higher conversion rate, a much higher conversion rate I found. And the reason why is, when
people browse on Facebook, they don’t know you, they
don’t know your website and a lot of time they don’t
want to put those details in. But, when you keep them on Facebook, what’s going to happen,
they’ll be more inclined to put their details in. Also, your Ad will be
shown to more people. Because Facebook wants to
keep people on their platform. Right, so these were just
a few Facebook Ad tips. There are a bunch more,
but those were just a few. So next up, is Organic Lead Generation which is basically Content Marketing. And Content Marketing, is simply the creation and distribution
of online material. So there are different
forms of Content Marketing. Such as social media like
Pinterest, Instagram, Google Plus, which is shutting down now, you got Twitter, you can
also use YouTube Videos, you can blog, Podcast, and there are a bunch of different ways, you can use use Content Marketing. So, next up, is SEO. SEO simply stands for
Search Engine Optimization. And it’s the act of ranking your website for frequently searched terms. So, as an example here, I’ve got interior designers in London. That’s a search term or a keyword. That means the same thing. And according to the tool I’m using, it has 6,600 searches a month. And I’m rolling my cursor
around on this month when you can only see the
recording on this one. So, regardless, like I’m seeing
interior designer in London. So that’s the search term. Approximately, 6,600 searchers a month. And it’s going to show
up for the search term on the first page, or more specifically in the
top five, top three results, You’d be getting the vast
majority of the clicks. And the people who are looking for this, are obviously looking for
interior designers in London. And they’ll go in your website,
they’ll see your number, and they’ll give you a ring. And guess what? You just got a lead right there. And a potential client right? So that’s what you’re going to be doing. So if you’re an interior
designer in Birmingham, or Manchester, or wherever you’re located. You’re just gonna go for that. So, the service you
provide, and your location, and that’s what you’re
going to want to do. Those are the typed of
keywords you want to go after. And also, you need to
make sure these keywords actually have search volume to them. So, the way you do this, is use tools. There are a bunch of different ones. So, the one I am using right here, simply called Keywords Everywhere. It’s an extension for Chrome, and Firefox. You can use Ubersuggest,
you can use SEMrush which has a lot more
detailed keyword volume. But it’s a paid tool. But yeah, you can use that, and that’s how you find the
search volume of different keys, key words, sorry, or search terms, whichever one you want to call them. And I highly recommend SEO, it’s because once you’re ranking, you’re there for years to
come right, unlike doing Ads. So, let’s just say you’re
doing Facebook Ads, you publish a Facebook Ad, guess what? If you stop feeding that platform money, the Ad is gonna crash,
is not going to show up. And you won’t be getting any more leads, customers through that method. But, if you’re doing good on Google, if you’re ranking organically, the search engines are actually
looking for your website. They are looking to rank your website. Because the whole purpose of
the search engines of Google, is simply to find and show
relevant search terms to users. So that’s searching for your business. So you need to optimize
your website for Google. And, I’ve actually
created a video on that, on my YouTube channel,
called SEO for Architects. The methods I go over on that video, also apply to interior designers. So that’s pretty much it for this video. Now, make sure to get this guide. Go to zukais.co.uk/interior-design I simply go over through
powerhouse methods to grow your interior design business. So that’s pretty much it for this video, and I’ll see you in the next one.

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