Do You Know Maximalism? | More is More in Interior Design | Maximalism Design Trend

Do You Know Maximalism? | More is More in Interior Design | Maximalism Design Trend

“Hello I am Ms. Pink, which I’m called because
I have pink hair. I am on a mission to bring some colour, pattern
and curated collections to people’s homes.“ Ms. Pink is leading the way. The homemaker from London believes you can
never have too much of a good thing. When it comes to decoration, for her more
is more! “So, this is my colourful palace. And colour makes me happy. So a key thing with the maximalist movement
is mixing. Mixing colour, mixing pattern and bringing
together a lot of objects. Up there we have bottles, and there is not
just one, not just two, there’s like twenty two. Rather than being tame, I take it to the max.” She shows off her ideas for maximalist home
decor on social media. The internet plays a big role in spreading
this trend. “It’s me, this is an extension of my mind. Social media it is a visual tool. People can see your ideas and your interior. One person can see it, 2000 people can see
it. People in Russia, people in New Zealand, people
in Australia. It’s very instant.” And Ms. Pink’s in good company online. “Hello, I’m Abigail Ahern. I’m a designer and a retailer. And I am pretty obsessed with interiors, particularly
interiors that decorate differently in a very maximalist type of way.“ Also based in London, Ahern’s trademarks are:
dark colours, extravagant accessories and a wild mix of materials. “When I moved in about 18 years ago, the house
didn’t look anything like this. It was very white and very plain with virtually
nothing in it. When you have less, you come in, it looks
lovely, it’s pared back — but you’re done, you’ve read it. Whereas here my eye is over here and then
it’s over here and in this corner and over there, and it feels really engaging and exciting. And that’s why I am so obsessed by this whole
maximalist, ‘more is more’ thing.” So even if Abigail Ahern’s home looks a bit
cluttered at first glance, there’s a system behind the chaos. “In my world there are so many dos and don’ts. And, for me, there are three key tricks in
pulling this off. So basically: Don’t use more than three or
four colours in a room, if you are using so many things. Because otherwise it is just too schizophrenic
for the brain. The second component in creating really maximist
space is: playing around with scale. Because what I am trying to make you do is
put things that are too big in spaces that are too small. For example: a really big mirror on quite
a small wall. Or a chandelier, that’s big, big, big, hung
quite low over a table. And the reason I’m doing this is: I want the
space feel magical. The third component is texture and patterns
– it’s kind of three and four. Because texture and pattern totally transform
a space and make it feel incredibly cocooning. And the real trick with texture firstly is
that every texture has to oppose the one it’s next to.” “So I do think, it is not a trend. It’s not a trend! It is a difficult look to pull off and people
are scared of doing it, but I see it gaining momentum. I don’t think that you can feel completely
happy when you have one table, a few chairs around it and a load of white paint going
on. That would be amazing if Bauhaus could just
literally go, and Scandi-minimal could go, and if ‘more is more’ and maximalism could
stay for another hundred years. Because I think, if we all embrace ‘more is
more’, we would live in a happier place.” The designer hopes to get others excited about
maximalism. At this shop in the north of London, you can
purchase her designs AND get tips, too. “What’s new? “Well, I mean, for me, I am totally obsessed
with lighting. ‘Cause lighting transforms a space and it’s
one of the quickest things you can do to make anything look wonderful. So there’s lots of chandeliers like this that
also feels very kind of tactile.” “Sure, I love this contrast as well.” “Yes, the more you fuse and mix, the more
there’s a really interesting dynamic between the very kind of pretty and the little bit
more masculine. Constantly making it feel quite fractious,
what is kind of a weird in interiors. But the more friction you create, the cooler
a space looks. You’re creating this really happy space. So I get such a kick of people coming in and
they immediately smile. And that immediately makes me happy, because
it lifts the spirit. And that’s what interiors should do: They
should make you feel happy in a place that you never want to leave.“ Design expert Emily Henson is finding increasingly
more shops that have subscribed to the ‘more is more’ style. Like this one. Owner Zoe Anderson has gathered extravagant
accessories from around the world. “Show me some new stuff.” “We’ve just got these heads in. And I kind of think these are quite special,
because each one’s unique. They’ve been handmade by a tribe in Cameroon. “What’s the base. Is it wood?” “It’s wood. Carved wood and it’s covered in clay. And then let me show you these.” “I saw these, you have them here, when I came
in…” “Zoe takes ordinary things and makes them
extraordinary. And I think it’s about taking those things
that we just take for granted as being ordinary –but actually every single thing in your
home can be extraordinary.“ Emily Henson has even publlished a book, entitled
“Be Bold”, to give people the courage to make their homes more extraordinary. “So I had noticed a change from neutral, tasteful,
almost like Scandinavian-style interiors towards more colourful, patternful, bold homes. I think maximalism is about breaking rules – I don’t think it has to be good taste. I think it has to be your taste!“

9 thoughts on “Do You Know Maximalism? | More is More in Interior Design | Maximalism Design Trend

  1. Thank you for not being afraid of color. There's nothing like walking into someone else's home and going snow blind.

  2. I love these homes, they're cosy and playful without being cluttered. But I'd dread having to dust and clean them. Too many shedding materials and spots that are difficult to access. I prefer a simpler interior, but with interesting furniture and bold colours still.

  3. Love this. My apartment is “minimalist” but not so much by design. I’ve decluttered things I don’t like away which is good, and I like my stuff much more now, but there’s nothing enjoyable about having beige walls, a beige sofa, a beige comforter, and grey carpet all together with tons of empty space. I NEED COLOR AND STUFF!!! Going to use this as inspiration. And it doesn’t need to be unsustainable either, thrifting and second hand shopping are great ways to furnish.

  4. I searched up maximalism to see if it was an actual thing.

    This hurts my eyes.

    Edit: The second house actually looks pretty good.

  5. Can’t imagine this on a budget haha.

    People probably feel happier in an interior like these because they feel less like there are rules to behaviour like you can’t look at or touch anything.

    It’s still a collection of matching things, people probably have just as much stuff shoved in drawers.

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