How IKEA revolutionized interior design

How IKEA revolutionized interior design


They’re bright, simple, affordable, with
names like Billy or Karlstad. For six decades, products from Swedish furniture
maker IKEA have been finding their way into people’s homes around the world. “IKEA’s success is due to its very simple,
thought-out design language. The constructions are very basic, easy to
put together and you can take them home yourself — and all that for an absolutely affordable
price.” Ingvar Kamprad from Sweden founded his company
in 1943 and christened it IKEA. At first it sold items like matches and pens. Kamprad only began specializing in furniture
after opening his first IKEA store in Almhült, Sweden in 1958. “I was 17 years old when I founded the company. And I was serious about it. I lost part of my youth because of it. Unlike the other guys at school or during
military service, I wasn’t out dancing every weekend.” Ingvar Kamprad’s idea was to offer ready-to-assemble
instead of ready-made furniture. Through clever marketing he appealed to customers
by selling a certain lifestyle, too. Today IKEA’s total revenue amounts to some
36 billion euros a year. IKEA even opened its own museum in Älmhult
in 2016. As well as presenting the company’s history,
it shows how the Swedish firm has influenced the way people live around the globe. Obviously the origin, the idea behind the
whole thing, what it once came from and how it was created. The entrepreneur behind it all, fascinates
me.” Ingvar Kamprad turned a simple idea into a
global empire. IKEA — a Swedish company whose products make
people feel at home all over the world.

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