INTERIOR DESIGN BUSINESS PRODUCTIVITY | CONTENT CREATION | VIDEO 3

INTERIOR DESIGN BUSINESS PRODUCTIVITY | CONTENT CREATION | VIDEO 3


Well let’s look at the things that you
actually have to do. If you’re running some kind of online business, then you’re
obviously going to be having to work again, as I said, from home and that’s
probably going to encompass things like writing. So if perhaps if you’re doing a
blog, so you’ll have to find somewhere to write, and some people do that in
different places, sometimes I write in bed and sometimes I write on the sofa,
sometimes I write here, sometimes I write on my phone when I’m traveling about
London. So there were different places to do it of course and you have that
freedom, but you actually have to utilise that freedom. Now if you are going to be
productive in the written way, if you’re going to be writing a blog post. So this
will actually, even though that this is a video, I’m going to put this onto my
website, and there’s going to be a blog post underneath it. So what I actually am
going to do is write out pretty much what I’ve said and it’s going to be put
onto my WordPress website. And for that I’m going to use Google Docs, so I can
just dictate straight into Google Docs, and then all the wording will be there. I
will just tidy that up and then I can cut and paste that and add that on to my
website. It’ll be the video above with everything down below, so that’s my way of being productive. You can do this through an iPhone. You can just activate
if you’ve got an iPhone, you can just activate the voice recognition and you
can just talk into that and it will come up on your Notes. If you have a look at
your Notes app; just Google it, you’ll find out how to do it. But
that’s the obvious way to do it, rather than writing everything by freehand.
Unless you want to write by freehand! This is one of the things that I do do.
If I if I need to get away from my desk, if I’ve been at my desk for a protracted
period of time, I sometimes head off to Starbucks and
I’ll take my pencil and my pad and I’ll just write freehand, what I want to say
and then I can dictate it. Then it gets me out of the property and it gets
me writing. The second thing obviously are things such as video. So obviously
how I’m talking to you here. The thing about that one is that you need to
have a certain amount of equipment to actually do it. It doesn’t have to be
fancy obviously, so you can just do it with your phone.
I’ve obviously got a webcam up here, so I can actually I’ll put all the details all the links down below.. Perhaps you can actually see where I got
the things and the things that I use. So that’s obviously being productive on the
video side of things. And then obviously we would come on to audio. That’s
obviously podcasts. Now my podcast is obviously already out. I do something on
a daily basis on Anchor but then I take all that content out and I put that into
my own podcast which is the Home Conscious Podcast and that is something
that comes out pretty much weekly or it will be coming out weekly! When I
get around to being productive about it all! So once you’ve
got the three things sort of decided upon, where you can blog, how
you’re going to do video, if you are, and how you’re going to do podcasting, if you
are, then it’s really a question of building this into your diary or your
editorial calendar; if you want to go down that route. Now, an Editorial
Calendar is something which I heard about quite some time ago and I thought
“what a fantastic idea!” “I’ll just book everything in and then
just follow it to the letter” but frankly, it doesn’t work that way and it
certainly doesn’t work that way for an interior designer. Especially when you’re
in and out of the office, because it basically life gets in the way and
that’s from someone over here that doesn’t have to worry about husbands and families and everything else so from my point of view, I think in editorial
calendar whilst it’s useful and perhaps is a good way and a good thing to start
to formulate your ideas; I don’t think it’s necessarily going help you be
productive if you’ve got a job like this. Now there are plenty of tools and tricks
and all sorts of other things that people use in order to be productive and
there are quite a few of them actually out there on the market. So there is
Bufferm there is HootSuite.. I’ll put all these links down below so you can
kind of get them and there’s lots of other different things. So I think most
people would know that if you send, if you wanted to send a post out or
something out on Instagram; that you can link it to your Facebook Page, Group or
whatever, and get it sent out there and then from Facebook you can go onto
Twitter and everything else.. so as far as social media is concerned, the amount of
tips and tricks and apps that you can now use in order to be productive that
way is vast and it’s just finding the right one really for you.
Now which ones do I use? Well I’ve used lots of different ones in different ways
and some I prefer and some I don’t. And some of them are just more troublesome
really than they should be. So Buffer is one I’ve tried, HootSuite I’ve tried as
well. I haven’t tried Tailwind yet for Pinterest. I didn’t do as much on
Pinterest as perhaps I could. I do use my Boards..you can find me at Pinterest. I’ll
I’ll put a link up. There’s a link down below, but I’ll put a link up
somewhere else for you to find me there. Generally I use some boards there
for actually showing to clients and actually putting together rooms of
furniture and colours and things, so they can see them all in one place, so that’s
pretty much what I use Pinterest for. Apart from some inspirational boards
which you’ll see on there if you go and have a look. So it’s worth having
all these sort of things to do. But unless you want to grow your your
business on these particular platforms, then you don’t need to get every single
app and every single social media sort of help ‘helping app’ possible, I would
just have a routine. If you have a video, if you have a blog post, if
you have an audio podcast, when you’ve published it, send it out to the
different places and be done until the next one. Let’s not get too mixed up and
worried about using too much technology at this point. So I think it’s a good
idea to actually cut yourself some slack and basically I would try things for a week
and basically just try and do the actual tasks that you want to do, and then see
exactly how long it takes you to do them. I actually did time and
motion study – this is how sad I am – I actually did a time and motion study
of “if I was to do a set amount of blog posts, a certain amount of video and a
certain amount of audio, how long would it take me to do all of this stuff?” and
it worked out I’d have to do for a year’s content I’d have to work two
months straight, with nothing else, with no clients and literally nine-to-five, no
breaks, Monday to Friday and that would be the end of it. So now I’m operating a
system where everything is on rotation. So it’s a new thing, I’ve just
started it, I’ve no idea how it’s going, whether it’s actually going to work, but
I’m hoping that it will, because I think that you just need to tackle one thing
at a time. There’s no point in putting too much on your plate and just hoping
that you’re going to be productive ‘straight off the bat’.

2 thoughts on “INTERIOR DESIGN BUSINESS PRODUCTIVITY | CONTENT CREATION | VIDEO 3

  1. Good evening Belinda. First of all, thank you very much for sharing with us your knowledge and know-how about your profession. I find your advices very inspiring and useful. Talking about contents, I woudl like to ask you how do you choose the topics you will develop next. Are they based on your audience's requests? Do you develop topics that come up on your daily routig? Thank you very much for your ideas. Eva-Maria Roviralta.

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