La Morena is Using Her Murals to Send a Powerful Message

La Morena is Using Her Murals to Send a Powerful Message


(spray paint can shakes) – Murals are a language that people can understand and they can connect with. They spread awareness so fast. That’s my way of helping humanity. (playful hiphop music) – My name is Lucinda Hinojos, and my artist name is La Morena. I am a community advocate, activist and I use artivism to
connect with communities. A lot of people, they
don’t have a platform or are scared to speak up. You know, I’ve always been a fighter since I became a mother of my kids. Through art and with my murals, that’s just my way of defending humanity. I was with their dad for about 12 years and then I left that relationship due to domestic violence. In 2015, I met a group of artists. They flew in to do a mural project. When I saw that community coming together, I was like, “Whoa.” Like, this is all happening
because of a mural? Because of artwork? When that happened, I was like, “This is something I want to do.” I want to give my community
back what was lost, give them hope, motivation
to keep moving forward, and to unite and work with each other. 2017. That’s when I went
to Rochester, New York. I had never painted a mural by myself, and the mural went viral. I think everybody was
watching me at that moment to really just take
off and go, go, go, go. But it still was kind of
like baby steps for me because I’m a mother of three.
I was working full time. It was really hard to keep up. I always say that music and art can change people more than our own government can. So, SB 1070 was a law regarding, if you were undocumented,
you could be potentially pulled over and if you didn’t
have any papers on you, they could detain you and
then deport you immediately. All these murals are
going to be documenting history, important subject matters and talking about SB 1070 and where we were 10 years ago, where we’re at now and
how we’re moving forward. Nowadays, we have social media and that’s such an
important platform to have, especially for us artists. We can reach people across the world within seconds. I like to navigate my
audience to the website because of events.
People are always asking when are you doing another show or any type of merchandise, like stickers and prints. I can’t keep up with everybody, so it’s like having that website is like your own little
personal assistant. They can go there and get
everything they need to know. We all have a purpose
in this life of ours. For me, I have found that purpose and when that happens,
opportunities and doors just open. If I paint a mural, there’s
like a thousand people that look at it. Me getting that validation
from my own community, that means my artwork is
having an impact on them and that’s amazing to me.

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