Lauren DiGenova, Interior Design

Lauren DiGenova, Interior Design


>>My name is Lauren DiGenova, and I went to Berkeley College to get my BFA in Interior Design. Going into Berkeley
College I had no experience in Interior Design whatsoever. I didn’t understand
CAD. I never really did hand renderings or sketches. So to go from A to Z has
been such a great experience. They truly — my professors truly guided me. I was able to choose between getting my Associate’s and BFA in Interior Design, and I chose
my BFA because I thought having a stable foundation to build my business on was
the best choice for me. I’m the owner of LRD Design Studio, and I founded that in
2011. A lot of times when people say to me, “Oh, you’re an interior decorator,” I say,
“No. I’m an Interior Designer.” Because there goes hand in hand with business,
design, colors. It’s not just, oh, I like that paint color and let’s put that on
the wall. It’s truly understanding the space, understanding what it needs to
function as. To create something that is completely new unique to one person is
the best part. So each client is very different, and I
get to have that experience of being able to tailor that to each client. When a
client walks into a room and says, “I love this. This is exactly what I want,” I get
butterflies in my stomach because that’s my goal.
Truly appreciate what your professors are teaching you because they’re not
just there to spit words out. They’re truly there to to help you grow.

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