Top 4 Social Media Strategies for Interior Design

Top 4 Social Media Strategies for Interior Design


– What are the four best social media strategies for interior designers? We’re entering a five-part series, with today’s introduction
and then exploring growth, sales,
relationships, and learning. Hi, I’m Michelle from Interior Designers. If you’re new here,
make sure you subscribe and hit that bell notification so you don’t miss a single moment. When I was at IBM, we constantly shifted our strategy based on
the season, based on what was happening, or based on what product or service we were going after. Some very effective
strategies that I can apply from that experience to
interior design follow. The first one is growth strategy. If you are a new designer
and trying to establish yourself in the marketplace and get new customers,
or if you’re an existing designer and you really wanna go into a new space, let’s
say you want to get into e-design, or you want to get into the staging business
and you’re not credible there yet, you wanna
enter a growth strategy. A third reason you
might want this strategy is if you are going to launch a product. So say you’re an experienced designer and you are amazing at
pillows, and you want to start producing
credibility that you can come to market with a great product, deliver on time, and
deliver satisfactorily, you’re gonna have to grow
into the product space. And finally, an event would
be a great growth strategy. Unless you’re doing a series of events, and people are very
used to coming, a growth strategy going very wide
is the best approach. Different from growth strategy is a relationship strategy for revenue. If you are at stagnant
sales, if your sales aren’t where they need
to be, you do not want this wide growth strategy. You really wanna funnel
down and get narrow. As an example, in IBM, if we went after a security we were very credible there, so we would go after
things like white papers, very detailed blogs, very specific events. Our social media strategy did not have to be wasted trying to
figure out the space because we already knew it. If people know you and
you just really want to increase your sales and your revenue, you really wanna target in and we’re gonna help you step-by-step,
narrow your social media approach to help you get
those sales that you want. We’ll look at data and
all kinds of metrics. Our third strategy will be relationships. This is a strategy you really wanna look at if you’ve gone through a tough patch, if you’ve taken a break
and have to get back in. If your customers will change on you and go to another entire
designer down the road, you wanna engage in a relationship or a loyalty strategy. This again is a very narrow
social media approach where you wanna engage in the relational, commenting, engagement. That kind of an approach is really where you wanna ramp it up
to build that nurturing relational aspect. And our fourth strategy is
really going after learning. This is a very different strategy, and it’s really a preparatory strategy. So if you have something coming up and you’re not ready to grow or launch it right now, this is a
great strategy for you. As an example, if you’re trying to get into the e-design space but you are taking classes, you’re gearing up your people, you’re creating your learning environments and your platforms, what
you wanna do is learn who of your customers is going to resonate with a technology approach. You wanna go back to
a broad, wide approach for social media to see
how they are resonating and learn what mediums, what language, what approach is gonna help you be most accessible in that launch. So make sure you join us. We’re gonna go after a growth strategy, a revenue or sales
strategy, a relationship strategy, and a learning strategy. So join us on our way.

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