Yankee Home Improvement unveils new branding

Yankee Home Improvement unveils new branding


AFTERWARDS, AT AROUND 11 THAT NIGHT. CIARA: A GRAND REOPENING CEREMONY WAS HELD TODAY FOR THE NEW YANKEE HOME IMPROVEMENT. CHICOPEE MAYOR KOS WAS PRESENT FOR TODAY’S RIBBON CUTTING CEREMONY AND UNVEILING OF THE NEW YANKEE HOME BRANDING AND IMAGERY. THE COMPANY’S FOUNDER, GER RONAN TOLD 22NEWS, TODAY’S EVENT WAS NOT A TRADITIONAL RE-OPENING SINCE THE BUSINESS NEVER CLOSED. GER RONAN: A YEAR AGO IR SI I MET THE MAYOR, WE HAD LUNCH, WE WERE WORKING ON PROJECT HARMONY HOUSE AND HE WAS HELPING WITH THAT AND HE SAID, “DID YOU EVER DO A RIBBON CUTT?” I SAID, “NO I DIDN’T DO A RIBBON CUTTING,” “YOU SHOULD DO A RIBBON CUTTING, YOU SHOULD DO A GRAND RE-OPENING,” AND I DID. TODAY WAS THE DAY, WE’RE RE-BRANDING THE COMPANY, NEW LOGO, NEW DIRECTION NEW GROWTH. CIARA: IN 2007 RONAN WAS TRICKED BY A DISHONEST ROOFER WHO MADE OFF WITH A 25-HUNDRED DOLLAR DEPOSIT. THAT’S WHY HE STARTED YANKEE HOME, A CONTRACTING BUSINESS WITH A 100%

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